Morgan Stanley Raises Southwest Airlines Price Target to $60
Morgan Stanley upgraded Southwest Airlines to a $60 price target as the carrier's shift to assigned seating drives a 60% adoption rate of premium add-ons.
Jul 4, 20264 min
Business
Southwest Airlines Continues Fee Expansion, Ends Open Seating Policy
Southwest Airlines continues its strategic pivot away from its customer-friendly model, implementing assigned seating and new fees to boost ancillary revenue.
Mar 8, 20264 min
Business
Southwest Airlines Considers Tiered Cleaning, Sparks Union Backlash
Southwest Airlines is considering a new policy to deep-clean premium seats only, drawing sharp criticism from its flight attendant union over tiered service.
Mar 8, 20264 min
Airlines